Thursday 10 May 2012

Optimism or Realism, Discuss

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This is the MNDA's latest awareness campaign




This is mine




or


3 comments:

Anonymous said...

It's a very hard hitting message Steve. I think as far as awareness goes it's clear and to the point. But if the motivation is fundraising then that boyish smile as featured in your excellent eyegaze video is going to get people reaching for their credit cards quicker than a bleak message.

I'd like to repost the eyegaze video and wonder if you could add some donation instructions to the end credits?

Cheers, Richard V

phil said...

Impressive and hard hitting mate, but I do agree with Richard about the fundraising.
Keep it up....

Anonymous said...

I;m not sure what to say - I think that it needs something in between. There has to always be hope at least whilst highlighting the realities. The point of any marketing campaign should be twofold - raising awareness and creating a reaction i.e raising money. Your second attempt does introduce the hope but perhaps the pics dominate too much. Keep fighting. Christine